San Francisco –
makers of design-centric LCD TVs and monitors, said Tuesday that it has signed
on as a sponsor of the Michael Jordan Motorsports motorcycle racing team.
The Hannspree displays and netbooks will be used and displayed
prominently in the at-track team garage and pit areas.
Jordan Motorsports is considered one of the top-ranked competitors
in AMA Pro Superbike — America’s national road racing championship — and is Hannspree’s
latest chapter in motorsports sponsorship.
Hannspree’s 28-inch HD LCD Basketball televisions (made of
genuine basketball leather) was one piece in the puzzle that made for a good
fit in Hannspree-Jordan Motorsports relationship, the company said.
“At Hannspree, we’re
rewriting the idea of what TVs can be,” said Jon Bekefy, Hannspree marketing
manager, “and we see the same energy and creativity in the Michael Jordan
Motorsports team. We absolutely believe that every team member — from the
championship-winner riders to the crew itself — is a fantastic ambassador for
our products and passion.”
Hannspree will place 28-inch HD LCD Basketball TVs throughout the
at-track garage and pit areas, the company said, and team members will be using
Hannspree Windows 7-powered NetBooks and other models of televisions and
Fans who check in with the team at any AMA Pro Road Racing event
can pick up a Hannspree postcard that enters them to win one of the Basketball
TVs, autographed by MJM Superbike riders Roger Hayden and Ben Bostrom.
The Hannspree-Jordan Motorsports partnership debuted at the
late-June Barber SuperBike Classic. Bostrom, a former World Superbike rider and
U.S. Superbike champion, celebrated by putting the team on the podium, earning
a hard-fought second in Saturday rain.
Fans can keep up with Hannspree products, contests and promotions
and by following @Hannspree_USA on