New
York– Haier America will be hitting the road
again this summer with its second annual product showcase.
The crux of the three-month Haier Home Tour is a 53-foot tractor trailer
that displays highlights from the company’s CE and major appliance portfolio.
The trailer folds down into a fully accessible front porch that
leads to a three-room walk-through for visitors. Each area will be furnished
with Haier products, including flat-panel TVs, counter-depth refrigerators and
room air conditioners that will cool the mobile home.
The tour kicks off this weekend at Taste of Chicago festival and
ends Sept. 20 at the Puyallup Fair in Puyallup, Wash.
In between, the traveling display will visit 10 other outdoor galas, with
participation by such retailers as ABC Warehouse, BrandsMart USA and Grand
Appliance.
“We have taken our company to the next level with this summer’s
tour, showcasing most of our product lines in the traveling Haier Home,” said Haier
America
president/CEO Michael Jemal. “From a kitchen suite to laundry to flat-panel
high-definition LED televisions, Haier really does offer everything for the
home, so millions of consumers will have a chance to see the best of what we
offer at fairs and festivals across the country.”
The displays will include a living room vignette with a mounted 42-inch
R-series LCD HDTV; a kitchen
area featuring a counter-depth three-door
refrigerator, Haier’s new tall tub dishwasher and a 40-bottle wine cellar;
and a laundry room with a working washer and dryer.
Visitors can receive rebate forms for the products displayed
valued at $20 to $100, and can also enter a contest to win an array of the
featured merchandise.
Haier America
is the sales and marketing arm in the Western Hemisphere for China’s Haier Group, one of the
world’s largest appliance manufacturers, and is an official marketing partner
and the official high-definition TV of the NBA.
