Glikes Forms Azione Advisory Board


West Chester, Pa. - Nascent buying group Azione Unlimited has created a five-person advisory board comprised of five founding dealers and manufacturers.

The founding members are:

  • David Daniels, Electronics Systems Consultants;
  • Mike Thul, Thul Electronics;
  • Andy Oxenhorn, JL Audio;
  • Keith Haas, Integra; and
  • Phil McPhee, Harman Luxury Audio Group.

The advisory board will serve as "the lighthouse" of the organization, explained Richard Glikes, president and founder of the start-up buying group for custom retailers and integrators. As such, the board will identify industry trends, share business tactics and strategies, and provide feedback to enhance members' profitability, he said.

  The founding members will convene via conference call every six to eight weeks and will meet in person once a year prior to Azione's national meeting.

Six additional founding members are expected to be in place prior to the group's rescheduled launch on Feb. 1, 2012.

Glikes, the former executive director of the Home Technology Specialists of America buying group (HTSA), said 90 percent of Azione applicants are not currently affiliated with a buying group, and that one-third are retailers and two-thirds are custom integrators.

 "I am thrilled to announce the first founding members," Glikes said.  "These individuals represent the highest caliber business leaders in the industry.  Combined, these men have over 150 years of industry expertise."

Glikes described Daniels and Thul as "pioneers of the custom integration business," and said Oxenhorn, Haas and McPhee "bring world-class leadership and vision from a vendor standpoint. These bright and successful individuals will provide insight to guide our members to new levels of prosperity."

For more information, contact Glikes at

or (610) 344-7477.


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