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Don Dixon Joins Azione Board

Chester Springs, Pa.Don Dixon, president/CEO of custom integrator Definitive Electronics, has joined the founder’s advisory board of the Azione Unlimited buying group.

The board is now comprised of nine dealer and vendor members.

“Our founders provide trenchant ideas and insights that are invaluable in crafting the direction of the group,” noted Azione president/founder Richard Glikes. “Don spoke at our fall conference about how he developed his service department into a million-dollar entity and how that has distinguished his business from his competitors. This kind of idea sharing from bright leaders like Don also distinguishes our group.”

Dixon built his 14-year-old business around five principals: Listen to your client, understand their needs and exceed their expectations; listen to the industry, stay innovative, always learning; work only with industry partners that have the same principles in design and service as you do; remember each project is a privilege, you have been invited into someone’s home; and each client deserves exceptional customer service.

Glikes launched Azione, a buying group for custom retailers and integrators, in January 2012.