Peabody, Mass. - D&M brand Boston Acoustics is dropping out of the car audio aftermarket to focus on home audio, D&M announced. Boston Acoustics has offered aftermarket equipment for more than 25 years.
D&M will continue to offer Boston Acoustics-branded OEM car audio to automakers through its premium sound solutions (PSS) division.
The brand will transition out of the aftermarket "over the next several months as we continue to sell through our remaining aftermarket car audio products inventory," the company said. Boston Acoustics also said it would "absolutely continue to support our products on warranty and provide technical support for both end consumers and dealers."
In explaining its decision, D&M said that "over the past six months, we've been working on a strategic plan for Boston Acoustics to drive growth and profitability. As a result, we have decided to sharpen our focus on product categories related to the home, including our loudspeakers, soundbars and radios. "
Boston Acoustics "is a key part of the D&M Consumer Business Unit, and we are confident that
this move will strengthen our business," D&M continued.
Among the D&M brands, only Boston Acoustics was involved in aftermarket car audio. Other brands are focused on home audio, including Denon, Marantz and McIntosh. At one time, however, Denon and McIntosh offered aftermarket car audio equipment.