Peabody, Mass. – D&M brand Boston Acoustics is dropping
out of the car audio aftermarket to focus on home audio, D&M announced.
Boston Acoustics has offered aftermarket equipment for more than 25 years.
D&M will continue
to offer Boston Acoustics-branded OEM car audio to automakers through its premium sound solutions (PSS)
The brand will
transition out of the aftermarket “over the next several months as we continue
to sell through our remaining aftermarket car audio products inventory,” the
company said. Boston Acoustics also said it would “absolutely continue to
support our products on warranty and provide technical support for both end
consumers and dealers.”
In explaining its
decision, D&M said that “over the past six months, we’ve been working on a
strategic plan for Boston Acoustics to drive growth and profitability. As a
result, we have decided to sharpen our focus on product categories related to
the home, including our loudspeakers, soundbars and radios. “
Boston Acoustics “is
a key part of the D&M Consumer Business Unit, and we are confident that
this move will strengthen our business,” D&M continued.
Among the D&M
brands, only Boston Acoustics was involved in aftermarket car audio. Other
brands are focused on home audio, including Denon, Marantz and McIntosh. At one
time, however, Denon and McIntosh offered aftermarket car audio equipment.