San Diego -- DivX is partnering with Hisense Electric TV for the Chinese TV maker to use DivX PlusHD technology in its new line of digital TVs.
The TVs will enable playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX format using the TV's USB slot.
Hisense has been the No. 1 LCD TV brand in China for seven consecutive years, and its share of the LED TV market in China was more than 30 percent as of May 7, the companies said in a joint statement.
Hisense's first DivX Plus HD Certified DTV will be available to consumers first in China and soon after in Europe.
DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products, it supports the playback of all content created with DivX software.
Available at www.divx.com, DivX Plus Software allows users to create and play back H.264 video in an .mkv file container. DivX Plus HD Certified devices will play back all previous versions of DivX video and DivX Plus HD video files with an .mkv file extension and AAC audio created with third-party tools.
DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide, the company said.