DisplaySearch: Notebook PC Market Up 35% - Twice

DisplaySearch: Notebook PC Market Up 35%

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Austin, Texas — The global notebook PC market in the first quarter of 2008 saw 31 million units shipped, which translates to a year-on-year increase of 35 percent and a quarter-to-quarter decline of 6 percent, according to the latest Quarterly Notebook PC Shipment and Forecast Report from market research firm DisplaySearch.

Hewlett-Packard maintained its position at the top of the notebook market for the seventh consecutive quarter, with 20 percent of the market and a lead of almost 2 million units over runner-up Dell.

DisplaySearch said Dell’s increased focus on retail sales and on growing its business in China allowed it to increase its global notebook share to 15 percent, which subsequently allowed it to gain a small lead over Acer in the quarter.

The firm also noted “a significant shift among the smaller brands.” It said Apple moved up to No.7 after four quarters as No. 8. Asus took Apple’s former position, partly from growth and partly because of Sony’s gradual fall from No. 6 in the third quarter of 2007, then to No. 7 in the fourth quarter of 2007 and now its slip to No. 9 in the first quarter of 2008.

Among other key findings in the report, DisplaySearch said 15.4-inch panels with 1,280 by 800 resolution accounted for almost half of all notebook PCs shipped in the quarter. It said 14.1-inch panels with the same resolution were the second most popular, with 22 percent share.

Looking forward, Display search said it expects notebook PC shipments to continue to grow, with total notebook shipments exceeding 135 million units for the year.

For the complete report, email sales@displaysearch.com.

Table 1: Q1'08 Notebook PC Shipments by Brand



Rank



Brand



Q1'07



Q1'08


Y/Y
Change


Q1'08 Share


1


HP


4.608M


6.460M


40%


20.8%


2


Dell


3.228M


4.683M


45%


15.1%


3


Acer


3.415M


4.527M


33%


14.6%


4


Toshiba


2.399M


2.890M


21%


9.3%


5


Lenovo


1.473M


2.321M


58%


7.5%


6


Fujitsu-Siemens


1.275M


1.612M


26%


5.2%


7


Apple


0.891M


1.433M


61%


4.6%


8


Asus


0.796M


1.330M


67%


4.3%


9


Sony


1.281M


1.321M


3%


4.2%

 


Others


3.759M


4.529M


21%


14.5%

 


Total


23.124M


31.108M


35%


100%

Note: Acer's Q1'08 Y/Y growth compares Acer's volume with Q1'07 volumes from Acer, Gateway and Packard Bell.

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