Dish Wants To Sweeten Broadband Offerings

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LAS VEGAS —

To compete with cable and telco TV services’ bundled deals, Dish Network will also look to soon sweeten its broadband offerings by leveraging partnerships with satellite-internet service provider WildBlue and its sister company Hughes Network Systems.

Joe Clayton, CEO, said WildBlue has developed a new satellite-delivered broadband service that is more effective than previous satellite Internet attempts – offering up to 12Mbps of speed and 12GBs of data capacity. It will, however, require a second dish on the roof.

He said the improvements should bring a real highspeed Internet solution to millions of rural homes in the United States.

“We’ll bundle it with our pay-TV service and the sweet spot, we think, is a broadband/TV package for under $100,” said Clayton. “This could be like shooting fish in a barrel for rural America and that’s where our strength is.”

A version of the broadband service offered through partner WildBlue will launch in the first quarter, he said, and a version provided through Hughes will commence in the late summer. “We believe the market is big enough to support two providers,” he said.

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