Los Angeles - The
's (DEG) latest study shows an impressive rise in the sale of Blu-ray Disc hardware and software.
In total, the "Third Quarter 2011 Home Entertainment Report" charted a 5 percent increase in third-quarter home entertainment spending from the same period a year ago. The overall home entertainment sales rise was said to be the first since the first quarter of 2008 when the current Great Recession began to surface.
During the period the number of Blu-ray homes jumped 52 percent from a year earlier, to 33.5 million, according to DEG estimates.
"The third-quarter 2011 results mark the continued stabilization of the industry, underscored by significant gains in Blu-ray Disc and solid increases in electronic sell-through spending," the group said in a statement on the findings. "This growth reflects an encouraging shift in the marketplace as we head into the all-important fourth quarter."
Blu-ray Disc sell-through rose 58 percent in the period as electronic sell-through rose almost 13 percent compared with a year ago.
Nearly 50 percent of the home releases of major box-office-winning films were on Blu-ray Disc, while Blu-ray Disc releases of catalog titles rose more than 60 percent, led by popular classics including "Star Wars," "Citizen Kane," "Scarface" and "The Big Lebowski," among others.
The number of Blu-ray homes continues to climb, soaring 52 percent in the third quarter from a year earlier (including BD set-tops, PlayStation3s and HTiBs.) Total household penetration of all Blu-ray-compatible devices now stands at more than 33.5 million U.S. homes.
Positive indicators for further growth include 5.5 million HDTVs sold to U.S. consumers in the third quarter 2011, bringing the penetration rate of HDTVs to more than 69.5 million U.S. households to date.
For the fourth quarter, the DEG said it is optimistic the growth trends will also be helped by planned new title releases including: "Captain America: The First Avenger," "Cars 2," "Cowboys & Aliens," "Hangover 2," "Harry Potter and the Deathly Hallows: Part 2," "The Help," "Kung Fu Panda 2," "Rise of the Planet of the Apes," "The Smurfs" and "Water for Elephants."