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DECE Launches Consumer Brand

The Digital Entertainment Content Ecosystem (DECE), a
consortium of movie studios, technology firms, retailers and pay-TV operators
formed last year to create a common digital rights management (DRM) system that
will allow consumers to buy a movie or TV show and enjoy it on an array of
devices, has unveiled a consumer brand: UltraViolet.

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from TWICE sister
publication Broadcasting & Cable.