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DBL Adds XM, BOSS As Holiday Season Approaches

DBL Distributing, a major distributor of CE products, has separately announced two new distribution agreements with XM Satellite Radio and BOSS Audio.

As part of the agreement with XM, DBL will distribute XM products and accessories and deliver activation commissions and online support tools to more than 30,000 of its eligible nationwide dealer clientele. The deal designates DBL as a National Preferred Distributor for XM Satellite Radio.

In announcing the arrangement, DBL also revealed that dealers who order XM hardware and accessories through DBL will have access to “The DBL XM Store,” an online account management tool designed to help dealers manage and track orders. The company says the store — accessible through DBL’s existing Web site— provides real-time access to information on XM products, rebates and promotions.

“We’re committed to finding new ways to bring value to our dealers and their customers, and we think this deal is a huge step forward in giving them both greater value and choice through the holiday buying season,” said David Lorsch, DBL’s president/CEO.

DBL boasts that it carries more than 100 XM products from a wide variety of manufacturers across many XM related categories including in-dash car receivers, marine kits, car kits, car adapters and antennas, accessories, and home audio and custom installation products. DBL’s entire selection of XM products and related accessories can be found in the company’s quarterly catalog and on its Web site.

Boss Audio products also debuted in DBL’s recently released fall/winter catalog. DBL says the agreement with BOSS Audio was intended to grow the organization’s mobile A/V product segment.

DBL now carries a wide variety of BOSS products, including the 638B, one of the latest additions to the BOSS line; it is a remote Bluetooth enabled MP3 compatible in-dash CD receiver with USB memory card ports.

To support retailers, BOSS is offering a special in-store merchandising display unit exclusively for mobile A/V retailers. Also, effective immediately, BOSS is offering a product display unit for participating retailers who purchase a select amount of certain products through DBL.

In related news, DBL is running its DBL Free Freight promotion as “holiday season bonus” available to all existing and qualified new customers. The promotion offers free ground shipping on qualifying orders over $750 through Dec. 31.