CWD Returns To Market After Multiyear Absence

Publish date:

Indianapolis - Industry veteran Spencer Kalker is resurrecting Custom Woodwork & Design (CWD), the maker of custom-built made-to-order home-theater furniture.

Kalker will bring CWD's first new product in years to the CEDIA Expo.

Kalker is president and founder of ImageCrafters, which launched in 1997 as a designer of showrooms and fixtures for A/V dealers. He is also one of the original co-founders of CWD, which opened its doors in 1976. In 1997, CWD was sold to a company that soon folded, taking CWD with it.

Kalker said he sold off CWD in 1997 because, like the "vast majority of woodworking businesses in the U.S. in the late 1990s, it struggled to be profitable." He cited high material and labor costs and low-cost offshore products.

In resurrecting CWD, Kalker is working with a Pennsylvania factory that has been making custom-built displays for his ImageCrafters company for 10 years. That company is a "well-financed, highly skilled family-owned U.S. factory," he said.

The CWD product making its debut at the Expo is billed as the industry's first computer-audio-ready A/V credenza.


Related Articles