Consumers To Break Holiday Shopping Records: CEA - Twice

Consumers To Break Holiday Shopping Records: CEA

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ARLINGTON, VA. — A record-breaking 103.3 million Americans will shop online between Thanksgiving and Cyber Monday this year, up by 6.1 million shoppers over 2013, according to a survey released by the Consumer Electronics Association (CEA).

CEA’s “2014 Pre-Black Friday Report” also found 143 million U.S. consumers plan to shop over the Thanksgiving holiday weekend, with 89 million U.S. adults planning to buy consumer technology products.

Twenty-four percent of respondents said they will shop online on Black Friday, up 4 points from last year, and 19 percent said they will shop online on Cyber Monday, up 2 points.

Black Friday also will be the most popular day for in-store shopping, with 28 percent of those surveyed planning to shop the day after Thanksgiving — on par with 2013 but 5 percentage points less than 2012 (33 percent).

Other findings:

• Three-quarters (74 percent) of consumers expect to use their smartphones or tablets while shopping during the weekend, the highest total recorded by CEA’s annual survey.

• Of those planning to use mobile devices over the Thanksgiving shopping weekend, 77 percent plan to use their mobile devices to compare prices and get more information about products before making purchases, and 62 percent will compare prices of products in-store to help them purchase gifts.

• Sixty-five percent will look for special offers or discounts from retailers, and 62 percent will search for coupons on their devices.

• Among all U.S. adults, 29 percent said they’ll search for deals on socialmedia sites, 27 percent will use apps on their smartphones or tablets, and 14 percent will turn to text notifications.

• Eighteen percent said they anticipate paying for a purchase in-store using their mobile device (e.g., Apple Pay, Google Wallet).

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