ARLINGTON, VA. —
Consumer confidence in technology improved in March, reaching its highest point of 2012, according to the latest CEA Index released today by the Consumer Electronics Association (CEA).
Consumer confidence in the overall economy dropped slightly in March.
Consumer confidence in technology reached 88.9, its highest level since setting an all-time high of 93.6 in December 2011. The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, is up more than three points from February and is more than 10 points higher than this time last year.
“New model launches this month, including televisions, smartphones and notably the release of Apple’s new iPad, are likely driving the increase in tech spending sentiment,” said Shawn DuBravac, CEA’s chief economist and senior research director.
Consumer confidence in the overall economy dropped slightly in March. The CEA Index of Consumer Expectations (ICE) fell a percentage point to 173.6. The ICE, which measures expectations about the broader economy, is up more than 12 points from last year.