Lake Success, N.Y. - Coby Electronics said Thursday that in celebration of its 20th anniversary this year, the company has issued a special commemorative logo and tagline.
Both were said to have been designed to underscore Coby's "longstanding commitment to producing innovative and affordable products designed to complement every lifestyle."
The 20th anniversary logo features the tagline "Celebrating 20 years of Excellence."
Both are positioned across the front of all Coby marketing and advertising materials and will be placed on select product packaging throughout the year and into 2012.
In this milestone year, the company has also expanded into new product categories while enhancing models in existing ones.
Recent line additions include Android-powered Coby Kryos Internet tablet computers and an expanded assortment of flat-panel TVs with larger screen sizes and advanced features including LED backlighting, Internet connectivity and 3D support.
The brand's TV assortment now offers screen sizes ranging up to 55 inches.
It also introduced its first 3D Soundbar, with Wave Field Synthesis, which is an audio spatializer technology that Coby said redefines conventional TV surround sound.
The company also recently lowered pricing on its Coby Snapp pocket video camera line in a bid to become a category stakeholder.
"Coby's impressive achievements over the past two decades are part of a larger corporate initiative that has positively impacted many aspects of the company's operation," stated Michael Paladino, Coby Electronics senior marketing manager. "From the recent introduction of our new 10-inch Coby Kyros Internet tablet with capacitive touch and the expansion of our top-selling TVs and Coby Snapp range of digital camcorders to our exceptional executive team, we are working to cement Coby's long-term strategic vision and ensure continued broad-based growth well into the foreseeable future."
In addition to its recent move to new, corporate headquarters in Lake Success, N.Y., this year saw the restructuring of Coby's senior management team with founder Young Dong Lee taking the title of CEO and senior VP as Sam Oh was named COO. Well-known industry executives Michael Troetti, Coby president, and Jodi Sally, marketing VP, joined the executive team over the last year.