Co-Branded Element/JBL TVs Planned


Minneapolis - Flat-screen TV supplier Element Electronics is teaming up with JBL to offer co-branded TV sets that use JBL-developed speaker technology to deliver what the company called "premium-quality sound."

The company also announced that it plans in March to being assembling some of its larger screen flat-panel TVs in a new factory just outside Detroit and will increase the factory's production capabilities over the years. Element claimed it would be the only TV company assembling TVs in the U.S.

Element said it will launch U.S. assembly because "global economic trends will make American production more economically viable over time." The company also said the U.S. factory will enable the company to "get the right products, at the right price, to the right place at the right time..." In the short term, the factory will employ about 100 people.

As for its co-brand plans, Element said JBL drivers in the Element/JBL TVs will "incorporate patented designs that reduce the size of the speaker while maintaining premium audio quality" and eliminating a common complaint about poor sound quality in flat-panel TVs.

Additional details on the co-branded products were unavailable.

Element offers LCD and LED-LCD TVs in sizes from 19 inches to more than 50 inches in such outlets as Costco, Target, QVC, and Walmart, the company's web site said.


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