Richmond, Va. — Circuit City is planning a series of digital imaging related initiatives leading up to Mother’s Day, which takes place on May 13. The initiatives include a photo contest, a live Web digital imaging forum and special in-store experts to help last-minute Mother’s Day shoppers.
For the photo contest, consumers are invited to submit photos illustrating “Mom’s Favorite Things” by logging on to www.circuitcity.com and clicking “New at Circuit City.” All submissions are due by April 29. The winner will receive a pair of Canon digital cameras and a special message saluting his or her mom that will appear on Mother’s Day on a variety of Web sites including www.Premiere.com, www.Womansday.com, and www.Elle.com.
A live Web forum set for Tuesday, May 8, from 8 p.m. to 10 p.m. EST, will be moderated by George Schaub, editorial director of Shutterbug Magazine, for consumers who are interested in having an expert answer their digital imaging questions. To participate, consumers can log into www.circuitcity.com/mom. According to Circuit City, consumers can submit questions prior to the live forum beginning on April 29.
The final initiative will take place on Saturday, May 12, in most Circuit City Superstores nationwide. In an effort to aid last-minute Mother’s Day shoppers, specially-trained experts will be on hand from 1 p.m. to 5 p.m. to supplement regular store associates and to demonstrate how to find the right camera.
The amount of attention Circuit City is paying to digital imaging this Mother’s Day reflects the results it found in a recent survey of more than 3000 moms and dads regarding Mother’s Day gift preferences. The survey, performed in partnership with independent research firm Decision Analyst, found that 20 percent of moms would choose a digital camera as their Mother’s Day gift.
While digital cameras lead the pack, a number of other CE products also ranked significantly with modern moms. Camcorders tied with the traditional gift of flowers, each as the top choice for 16 percent of moms. Other leading choices included DVDs or CDs (12 percent) and MP3 players (9 percent).