CEDIA Survey Charts Installer Trends

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Indianapolis - The average net profit margin of electronic systems contractors who are


members dropped to 3.5 percent in 2009 from 2007's 6.8 percent despite rising gross margins, CEDIA found in its latest

member survey


CEDIA also found that the average project size declined only slightly from 2007 levels to $32,000 and that overall employment fell by less than 5 percent, although average staffing levels for field technicians declined by 24 percent.

In 2009, the average revenues of the surveyed contractors were $1,107,000, and the contractors' two largest gross-income generators continued to be distributed-A/V systems and home theater/media room installations. The percentage contribution of each segment, however, declined slightly from 2007. (See chart.) In 2009, distributed-A/V systems accounted for an average 24 percent of installer revenues, down from 2007's 26 percent. Likewise, home theater/media room installs accounted for 24 percent of revenue in 2009, down from 27 percent in 2007. On the other hand, revenues from system integration rose as a percent of revenues to 13 percent from 12 percent.

For its 2009 calendar-year survey, taken in 2010, CEDIA also began to break out several product segments for the first time rather than fold them into the "other" category. As a result, CEDIA found that service and recurring revenue accounted for an average 5 percent of installer revenue in 2009, with IT services accounting for 2 percent and central vacuum accounting for 1 percent.

The survey also details other business benchmarks, best practices and trend analysis based on company information provided in such categories as strategic and business planning, financial performance and management, operations, and staffing and compensation.


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