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CEATEC Offers Plenty Of 3D, Green Efforts

Among the many demonstrations of potential future products and technologies here at the CEATEC show, Sharp, Sony, Toshiba and Mitsubishi all showed versions of 3D HDTV, as well as environmentally focused products for the Japanese market and overseas.

Sony’s booth was dominated by 3D HD demos of movies, games and sports. Sony’s 3D HDTVs will debut in 2010 in the Bravia LCD line.

A 3D digital cinema projector was also shown. The SRX-R220 uses the RealD 3D digital cinema system and delivers 4K 2D projection as well as 3D images in a single projection unit.

Sony also displayed a high frame-rate (240 fps) single-lens 3D camera for professional use.

Among the more interesting demos at the Sony booth was a 2.5-inch flexible OLED screen that is 0.2mm thick and uses a flexible organic thin film transistor to drive its display.

Sony demonstrated its TransferJet interoperable wireless transfer technology, including transmission of pictures from a digital still camera to a digital photo frame and a download of video content to a mobile phone.

Concerning the environment, Sony demonstrated a “presence sensor” that automatically turns a TV on or off depending upon the presence of viewers in the room. It reportedly can cut about 50 percent of power consumption.

Sharp emphasized its 3D HDTV capabilities in a demo along with a display of an electric car powered by a photovoltaic cell. It also demonstrated the Mainichi Shimbun x DoTV, which enables Aquos TV viewers to read the Japanese newspaper of the same name every morning. The service just began in Japan and there are no plans for U.S. service.

Sharp also introduced 60-inch, 52-inch, 46-inch and 40-inch versions of the LX series of LED Aquos TVs, to ship in Japan in November with pricing still to be set.

The new LX series uses Sharp’s proprietary photo alignment technology has a contrast ratio of 2,000,000:1, and uses 30 percent less power than its GX series, which it claims is the industry’s lowest. All but the 40-inch TV use the ARSS six-speaker system with duo bass subwoofer, Sharp said.

Sharp also made a green statement at the show. The Green Front Sakai at its booth showed the company’s solar DC Eco-House concept which cuts CO2 emissions to virtually zero. An Eco-Solutions corner showed health and environmental products, such as solar power, LED lighting and lamps, and other green solutions for homes and businesses.

Toshiba unveiled its prototype 50-inch Cell Regza 55X1 FullHD LCD TV that features a hard disk drive that can record simultaneously up to eight channels of digital terrestrial broadcasts. It will debut in Japan during December and in the U.S. sometime next year.

Toshiba also showed a 3D version of the Cell Regza using an interactive 3D GUI that integrates a 3D-capturing infrared sensor.

Mitsubishi had a 3D HD demonstration in a theater setting, a display of its Laser TVs, environmental solutions for home appliance recycling, and photovoltaic power solutions. It showed its lineup of LCD TVs and Blu-ray recording decks for the Japanese market.

But the subject of its main stage was what it called the world’s first 155-inch OLED scalable display for digital signage in airports, train stations, restaurants and other types of businesses, Mitsubishi said.

A complete gallery of photos from CEATEC appears on