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CEA/CNET: Consumer Confidence In Tech Rises

Arlington, Va., – Consumer confidence in technology and
consumer electronics jumped, while confidence in the overall economy fell
slightly in September, according to the latest figures from the Consumer
Electronics Association (CEA) and CNET.

The CEA-CNET Index of Consumer Technology Expectations (ICTE)
climbed more than 6 percent this month. The ICTE reached 83, bringing it near
its level from the same period last year. The ICTE, which has climbed in five
of the past six months, shows that expectations for buying CE products and
services and spending more on these purchases both went up in September.

“The disposition of consumers towards spending on technology
is improving at the right time for retailers and manufacturers with the holiday
shopping season approaching,” said Shawn DuBravac, CEA’s economist and director
of research.

The CEA-CNET Index of Consumer Expectations (ICE) fell 1.7
percent to 169.3 in September. The ICE, which measures consumer expectations
about the broader economy, is down 2.7 points from this time last year, but has
climbed in three of the last five months.

“The overall mood appears mixed in September, as many consumers
are still guarded in their optimism about the overall economy and their future
economic health,” said DuBravac. “Concerns over personal employment jumped
significantly in September, driving the overall index lower.”

The CEA-CNET Indexes are comprised of the ICE and the ICTE, both
of which are updated on a monthly basis through consumer surveys. New data is
released on the fourth Tuesday of each month. CEA and CNET have been tracking
index data since January 2007. Current and past indexes, charts, methodology
and future release dates appear here.