CEA Previews Slew Of 2012 Int'l CES Events

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With the 2012 International CES little more than two months away (Jan. 10-13 in Las Vegas) and the Consumer Electronics Association (CEA) getting its CES Unveiled and media preview ready, here, Nov. 8, the association has released a slew of info about what will be going on at the show.

Cars, health and fitness, and the entertainment industry will be featured prominently at this year’s show, illustrating the changes at CES and the industry during the past few years.

For instance, Alan Mulally, president and CEO, Ford Motor Company, will be on the 2012 International CES Innovation Power Panel.

The panel is a CES keynote being held Wednesday, Jan. 11, at 9 a.m. in the Las Vegas Hilton. Panelists will discuss how a spirit of innovation and entrepreneurship has made them global leaders in their industries, the CEA said in an announcement.

Ford and at least five other of the automotive industry’s top 10 manufacturers will be exhibitors during CES. Audi, Chrysler, GM/Onstar, Kia and Mercedes all will showcase their latest technologies on the CES show floor.

Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars, will deliver a keynote address at CES at 11 a.m. Tuesday, Jan. 10, at the Las Vegas Hilton Theater.

CES attendees also will see new electric vehicles and charging solutions on the show floor. Among the displays will be the GoElectricDrive TechZone, sponsored by the Electric Drive Transportation Association; the Safe Driver TechZone, which will focus on technologies that assist in auto collision avoidance, lane drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection and more; and the Location Based Services TechZone, which will serve as the location for providers of custom technologies, services, and advertising sent to portable and in-car navigation devices based on current location.

CES will also offer the Connect2Car: Connecting Automotive and Consumer Electronics Lifestyles SuperSession focused on integration of new systems and apps into the car, and the In-Vehicle Technology Conference Track, featuring the conference sessions focused on smart technologies that minimize driver error, enhance the driving experience and boost road safety.

Paul Otellini, president/CEO of Intel, returns as a keynote speaker on Day One of CES, Tuesday, Jan. 10, at 4:30 p.m. in The Venetian.

Other previously announced keynotes at the 2012 CES include Microsoft’s Steve Ballmer, Mercedes-Benz’s Dr. Dieter Zetsche, Qualcomm’s Dr. Paul Jacobs and Ericsson’s Hans Vestberg.

Actress Eliza Dushku will join the Entertainment Matters Program as the entertainment matters ambassador.

As a part of Dushku’s ambassadorship of the second annual Entertainment Matters Program, Dushku will contribute to Spike TV’s “CES All Access Live” broadcast coverage throughout CES and will also host the network’s exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas.

Entertainment Matters at CES is designed by and for Hollywood’s film, television and digital communities and is sponsored by Variety and Ericsson. The Screen Actors Guild is an associate sponsor of the program.

Fitness guru Jillian Michaels will discuss the highlight the marriage of tech and fitness during CES at the Sports and Fitness TechZone (FitnessTech) in Las Vegas at 10:30 a.m. on Jan. 10, in room N256 of the Las Vegas Convention and World Trade Center (LVCC).

The FitnessTech Summit conference, free to all CES attendees, begins at 9 a.m. on Jan. 10. Sponsors include BodyMedia FIT, Fitness Technologies, Go Bandit, My Basis, Omek Interactive, Polar, Recon Instruments, Scosche and Withings. Participating companies will be represented in the Sports and Fitness Tech TechZone located in the North Hall of the LVCC.


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