CEA Holds 1st Car Tech Week

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Arlington, Va. - The Consumer Electronics Association (CEA) is holding its first-ever Car Tech Week at retailers nationwide through Friday, May 27.

CEA is working with manufacturers, retailers and installers to raise consumer awareness about in-vehicle and 12 volt technologies and demonstrate to consumers the many benefits of these products. For a complete list of companies and retailers participating in Car Tech Week, go to



Retailers will host special events, promotions and demonstrations with knowledgeable staff, including installers with expertise certified by the Mobile Electronics Certified Professional (MECP) designation from CEA, to show consumers how innovative technologies can be easily used in their car to keep them safe, entertained and informed, CEA said.

The MECP program is the only nationally recognized program that certifies mobile electronics installation technicians and salespeople on the installation techniques and capabilities of automotive information technology, entertainment, navigation and safety/security systems.

Sales of in-vehicle technology will reach a projected $9.3 billion in 2011 - more than two percent higher than 2010 and more than 12 percent higher than 2009, according to CEA.

Additionally, CEA said a record line-up of automotive electronics exhibitors at the 2012 International CES, January 10-13, 2012, in Las Vegas.

Audi, Ford, GM Onstar, Kia and Toyota will be coming back to the show in 2012, and Mercedes returns to the show for the first time since 2001. With a record six automotive companies onsite, in-vehicle technology exhibits at the 2012 International CES will span more than 80,000 net square feet of exhibit space.


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