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CEA Adds Marketing Program For Retailers

The Consumer Electronics Association (CEA) has launched a lead generation and customer retention program for member retailers and integrators.

The automated marketing platform, provided by Revenew Systems, enables dealers to efficiently and cost-effectively improve lead generation and database management, campaign creation and results tracking, CEA said.

Manufacturers can also use the solution to help manage their brands, support dealer marketing efforts and gain market share.

“During this time of economic recovery, we are pleased to offer this new marketing solution as a benefit for PARA dealers and CEA’s retailer and integrator members,” said CEA senior director Kerry Moyer. “During this down economy, our members have been challenged to do more with less, requiring innovative marketing approaches to drive store traffic and sales. Revenew Systems’ integrated marketing program allows us to offer a unique benefit for CEA members to leverage marketing dollars and resources for growth.”

According to Roger Heuberger, principal of Heuberger Business Resources, which provides business development services to Revenew Systems, more than 100 CE dealers currently use the platform, along with an expanding list of manufacturers. Revenew founder/CEO Nasrin Theirer added that the platform “is highly utilized in the broader electronics industry serving the B to B channel.” — Alan Wolf