CE Celebrates Earth Day With Promos, News

Publish date:
Updated on

New York - A variety of CE companies are commemorating the 40th annual Earth Day celebration with an interesting mixture of news, donations, and a variety of recycling and green initiatives illustrating their concerns about the environment.

Today's announcements from companies include:

Best Buy:

The chain is asking consumers nationwide to pledge online to "

Recycle It On

," encouraging increased use of its comprehensive, convenient recycling and trade-in programs. Starting today the more than 1 million Facebook fans of Best Buy have been invited to take the Recycle It On pledge, an easy way to commit to recycling their own old electronics, with features to pass along to friends and encourage the same, Best Buy said.

The application features a U.S. map, tracking the various types of items pledged state by state, as well as local store details to help users find their nearest Best Buy store to drop off items pledged. For more information, visit



Canon USA:

The imaging company is working again with the Arbor Day Foundation to continue the Canon Forest Program.  With more than 50,000 trees planted in state parks around the United States since the program's inception in 2008, the goal for 2010 is to exceed last year's total of 30,000. 

Beginning on May 1 and running through Aug. 31, for every five Canon Generation Green products registered on the Canon USA Web site, Canon will plant a tree in state parks through the Arbor Day Foundation. In addition to the product registration campaign, Canon will plant one tree for every hardware item purchased from Shop Canon Direct (


), from April 8 through the end of May.

Customers can check on the progress of the program by visiting


.  In addition, the Web site will feature a tree counter showing where and how many trees have been planted, along with information on how best to maximize the efficiency of Canon Generation Green Products. 

For more information on all of Canon USA's environmental efforts, visit




Today it launched The BRAvo Event, a partnership with The Bra Recyclers, an Arizona-based textile-recycling firm, to collect gently used bras for reuse at local Phoenix women's shelters. The BRAvo Event will take place during May.

Elaine Birks-Mitchell launched The Bra Recyclers in October 2008. Her team has already established several drop-off locations in the Phoenix area (as well as locations in Dallas and Sacramento, Calif.) where recyclers can donate bras, with the newest location at the OmniMount corporate headquarters.


To date, they've collected more than 40,000 bras from all over the world, including Hawaii, Canada and Hong Kong.

OmniMount's BRAvo Event kicks off on April 30, with the unveiling of the custom-built and hand-painted Bra House, a donation center that will be stationed outside the OmniMount headquarters. The company hopes to collect 1,000 bras during the month-long event and will be offering prizes to lucky donors via random weekly drawings. OmniMount will also extend the fun to Twitter by entering people who "tweet" the news into a drawing of their own. For more information about OmniMount and The BRAvo Event, visit




The manufacturer reported that the U.S. Green Building Council Institute has given its LEED Gold certification for the design of its headquarters building in San Diego. The LEED-certification system is the foremost program for the design, construction and operation of high-performance green buildings, Sony said.

The building's design integrated a number of green elements in accordance with the Green Building Council's LEED requirements, including: room for bicycle racks, carpool parking and fuel-efficient vehicles parking; the use of open space lot with vegetation, more than double the requirement; the use of local building materials; low-flow water fixtures and general water conservation; improved energy performance; and the use of solar panels.


It is celebrating the 40th anniversary of Earth Day this week at New York's Grand Central Station.

Toshiba is the exclusive CE sponsor of EarthFair Indoors through Friday, April 23, at its corporate Environmental Vision 2050 exhibit in Vanderbilt Hall at the iconic train station.

And then from Friday from 12:00 p.m. to 7:00 p.m., and Saturday from 11:00 a.m. to 5:00 p.m., there is EarthFair Outdoors on Vanderbilt Avenue right outside of Grand Central.

There will be demonstrations of  Toshiba's HDTVs -- including their newest LED TV, the UX600 -- laptops and other products.  People will also be able to learn more about Manufacturers Recycling Management Company (MRM), founded by Toshiba, Panasonic and Sharp, and its approach to recycling televisions.  MRM's recycling program recently won Best Electronics Take-Back Program from TreeHugger, Toshiba said.


Details on its Using Greener Methods environmental program have been released. All Vizio HDTVs meet

Energy Star requirements for low energy consumption, both when the sets are active and on standby. For example, Vizio said many of 2010's HDTVs meet the newer, more stringent Energy Star 4.0 specifications that go into effect on May 1.

In addition to low power consumption, Vizio said its products use materials that reduce impact on the environment. All of its products are compliant with the European Union RoHS directive on materials used in electronic devices. Also, the panel glass used in all LCDs is both halogen- and arsenic-free. All user manuals are printed with vegetable-based inks and all HDTV shipping cartons are made from recycled cardboard. Vizio's TruLED and Razor LED technologies reduce energy consumption, the company said, and all Vizio LED products are more environmentally friendly because their LED backlights do not utilize any mercury.

Vizio also has a partnership with MRM where Vizio owners can use drop-off collection locations throughout all 50 states, as well as recycle through a mail-back program and periodic special local events.

Nationwide Marketing Group (NMG):

As a four-year Energy Star award winner, Nationwide has been long been pushing an environmental message to its independent retailers and the customers and communities they serve.

"We can confidently say that our independent retailers are promoting and selling more Energy Star-qualified appliances and consumer electronics than ever before," said Doug Schatz, electronics merchandising VP. "Nationwide is committed to furthering green initiatives and other sustainability programs."

Schatz said Nationwide has taken a proactive marketing stance by ensuring that the extensive marketing tools and materials provided to their retailers include a strong sustainability and environmentally conscious message. In addition, the buying group has also been an active voice in the current recycling discussion.

"As new technology rapidly changes, old technology will need to be recycled," he said. "Now more than ever we need to provide ways for our member retailers to recycle old products in an environmentally compliant fashion."

Vonage: The VoIP provider will help its hometown of Holmdel, N.J., by accepting CE products at headquarters for recycling.


Related Articles