Eagan, Minn. - Capitol, a CE distributor for residential systems, light commercial contractors, retailers and premium incentive resellers, will demonstrate the benefits of expanding into the light commercial marketplace while at CEDIA Expo.
"Without belaboring the point, the residential market will continue to be a challenge for residential pros who previously specialized in new housing starts, which is precisely why Capitol has been and will continue to be bullish about helping our customers intensify their business in the light commercial channel," said Jeff Kussard, Capitol's strategic development director.
"Throughout all the market changes, light commercial has maintained steady growth in recent years, with a strong emphasis on opportunities in A/V conferencing, digital signage and architectural audio," Kussard said.
Capitol's 2011 CEDIA Expo booth will dedicate ample real estate to products that are geared to both the residential and light commercial markets, with an emphasis on technologies that solve installation challenges on a variety of projects. Included in the mix will be products that represent the cutting edge in business communications technologies supporting VoIP and HD video conferencing, security, sound masking, networking, digital signage and more.
Capitol will play a prominent role in the CEDIA education program as well, with four courses that are designed to help residential specialists make a smooth and profitable transition into light commercial. Included will be courses on IP Network Cameras and Surveillance (Sept. 9, 10 a.m. to 11:30 a.m., CEU Value: 0.75), Digital Signage and Video Conferencing (Sept. 9, 12 p.m. to 1:30 p.m., CEU Value: 0.75), Commercial Audio and 70 Volt Systems (Sept. 9, 2:00 p.m. to 3:30 p.m., CEU Value: 0.75), and Phone Systems - Digital and IP Based (Sept. 9, 4:00 p.m. - 5:30 p.m., CEU Value: 0.75).
Kussard indicated that far from being a momentary diversion until the residential market rebounds to pre-2008 levels, the move toward light commercial is a necessary and permanent measure for any residential specialist who plans to remain profitable in the coming years.
"We would never advise anyone to abandon the residential channel, but the reality is that the new economy is going to be with us for some time," he noted. "The question for everyone, from manufacturers to installers and distributors like us, is how do we continue to thrive while working within the current framework? It's obvious to me that expansion into light commercial channel will continue to represent one of our best opportunities for growth, especially as No New [Long] Wires and other technology trends lead to exciting new solutions on both sides of the fence."