Canon Unveils EOS 7D Mid-Range d-SLR

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Lake Success, N.Y.  - Canon USA unveiled Tuesday its EOS 7D digital-SLR camera with up to 8 fps continuous shooting, 18-megapixel resolution and FullHD video recording, and three new lenses.

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Canon also introduced a wireless file transmitter, model WFT-E5A (shipping in November at a $700 suggested retail), exclusively for the EOS 7D, offering professionals a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, suited for commercial and studio work.

The Canon EOS 7D d-SLR camera is scheduled to be delivered to U.S. dealers at the end of September at a $1,700 estimated retail price (body only). A kit including the camera and EF 28-135mm f/3.5-5.6 IS USM zoom lens will carry a $1,900 estimated price.

Canon said the EOS 7D d-SLR will be positioned in the "highly competitive mid-range" d-SLR market, targeting professional advanced amateurs.

New in the model is a Zone AF mode that divides the 19 AF points into five selectable focusing zones and makes it easier to achieve focus with subjects that are difficult to track with Single Point AF or AF point expansion, such as birds in flight.

The 24p FullHD video recording offers up to 1,920 by 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look.

A new Canon iFCL Metering System (Intelligent Focus, Color, Luminance) in the camera includes a 63-zone dual-layer metering sensor that reads both illumination and color for consistent results in all lighting conditions. This will keep exposure levels stable from shot to shot, even as the light source changes, Canon said.

A new Intelligent Viewfinder uses a liquid crystal overlay to provide clear displays of focusing points and zones, on-demand grid lines and a spot metering circle. The LCD overlay can also be illuminated in extreme low-light situations or turned off completely.

The viewfinder includes a large all-glass penta-prism with an anti-reflective coating for clarity and brightness. It features 1.0x magnification with 100 percent coverage for accurate composition and checking of detail.

Also included is an 18-megapixel CMOS sensor and dual Digic 4 imaging processors for 14-bit A/D data conversion with the ability to freeze fast motion in high resolution with 8 fps continuous shooting of up to 126 large JPEGS using a UDMA CF card.

Low-light shooting is aided a wide range of ISO speed settings from 100 to 6,400 (expandable to 12,800).

Included in the camera is a pop-up flash with a built-in Integrated Speedlite Transmitter for control of multiple off-camera EOS Speedlites without the need for an external transmitter.

A 3-inch solid structure Clear View II LCD screen features 920,000-dot/VGA resolution.

The new lenses supporting the EOS 7D and other EOS d-SLRs include the EF 100mm f/2.8L Macro IS USM; EF-S 15-85mm f/3.5-5.6 IS USM; and EF-S 18-135mm f/3.5-5.6 IS.

The EF 100mm f/2.8L Macro IS USM and EF-S 18-135mm f/3.5-5.6 IS lenses are scheduled to be available at the end of September and sell at estimated retail prices of $1,050 and $500, respectively. The Canon EF-S 15-85mm f/3.5-5.6 USM is scheduled to be available in late October at $800.

The EF 100mm f/2.8L Macro IS USM lens is billed as the first SLR camera lens to feature Hybrid Image Stabilization, which extends image stabilization capability to the macro realm to obtain clear handheld close-ups.

The Hybrid IS includes an acceleration sensor in addition to the conventional angular velocity sensor (vibration gyro). Based on the amount of camera shake detected by the two sensors, a newly developed algorithm calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the two types of shake, Canon said.


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