The worm has clearly turned for independent CE and appliance dealers. Although written off amid the growth of big-box chains and later Amazon, it seems that nobody consulted the consumer when making those dire predictions.
Turns out shoppers, particularly the much sought-after millennials, often prefer the personal, high-level service of local merchants, as well as their next-day, rather than next week, deliveries.
Meanwhile, box stores are experiencing one of their worst years since the depths of the Great Recession.
To help press the indie dealers’ advantage, the industry’s Big Three buying organization – Nationwide Marketing Group, AVB/BrandSource and Mega Group USA – presented a raft of retail remedies at their respective summer conventions last month, with a heavy emphasis on social media and digital marketing.
Here’s the lowdown on what went down at the dealer conclaves.