BrandSource Signs Citi

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Anaheim, Calif. - BrandSource, the $14 billion furniture, appliance and CE consortium for independent dealers, has developed a private-label credit card program with Citi.

The BrandSource credit card, available to consumers in April, offers lower rates and better terms for members, including a 12-month promotional rate of 1.99 percent and a 24-month no-interest promotion at a cost of less than 1 percent, CEO Bob Lawrence told attendees at the group's spring summit last month.

The card will also provide BrandSource customers with special rebates and offers, and a simple application process, including in-store credit approval.

"We are extremely excited to partner with Citi Retail Services," Lawrence said. "Citi's expertise across the payments and retail industries and its ability to deliver both an integrated marketing campaign and the high-level support to our network of dealers sets them apart from other providers. This new program delivers a significant competitive edge for BrandSource and our network of dealers, and will ultimately benefit our customers."

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