Anaheim, Calif. - Brand Source rolled out its Movie Club designed to drive additional traffic to
The Movie Club, which the buying group said began last Friday, features five new top releases every month. All DVDs are $19.95 and all Blu-ray discs are $29.95. There may be additional studio incentives to reduce prices to consumers.
Brand Source CEO Bob Lawrence said, "The Movie Club is designed to keep consumers coming back to the site every month, to see what new top releases are available, and the ultimate goal is to drive these customers into their Brand Source local store."
Lawrence further stated, "A recent survey showed 81 percent of online shoppers are online buyers. If we can keep consumers engaged at Brandsource.com, we can also keep them shopping at Brand Source stores."
In addition to the Brand Source Movie Club, "Cash for Gear" was also recently added to Brandsource.com. This program allows customers to trade in their old consumer electronics for Brand Source gift cards that can be used at any Brand Source store throughout the country.
Brandsource.com has undergone a complete overhaul that's designed to improve the Internet experience for consumers, specifically women, looking for home goods.
The site features appliances, electronics, furniture and floor covering.