Peabody, Mass. - Boston Acoustics appointed Sanjay Sharma as mobile audio national sales manager.
Sharma was previously sales and marketing VP at Focal America. He replaces Dominick Aquilini, who left to become sales director at Rockford for the Brax and Helix autosound brands that Rockford plans to distribute in the U.S.
Sharma is a 15-year industry veteran whose career includes employment at Tweeter and Erikson Consumer. He said he will travel extensively to visit dealers and work directly with Boston reps "to strengthen the lines of communication among the sales force."
Boston sales and marketing senior VP Phil Cohn said Sharma's extensive knowledge of the industry, commitment to the channel, and undeniable passion for mobile audio makes him the perfect addition to drive Boston's growth."