If Best Buy is carrying a category, it must be a trend, right?
A week before Christmas Best Buy announced the rollout of health and fitness products at 600 Best Buy stores across the country and online at
“With a renewed focus on personal health growing nationwide, especially among busy individuals trying to establish a consistent fitness routine, Best Buy’s offerings enable consumers to connect technology with wellness and with others who share their fitness goals. Available products include personal gear related to running, walking, swimming and yoga as well as other fitness accessories,” the chain said.
Best Buy’s national expansion follows a successful pilot program launched a year ago, during which the company tested a broad selection of health and fitness gear in 40 stores in select markets, the retailer said.
Chris Koller, portable electronics solutions group VP at Best Buy, said, “We clearly tapped into a desire for Best Buy to provide the latest and greatest technology to enhance health regimens, and to help people discover how they can integrate these devices with other personal technology to monitor and share their progress, and to stay motivated.”
A 30-foot-long in-store health and fitness presentation area enables consumers to sample many of these devices before they buy. On display are state-ofthe- art heart rate monitoring watches, pedometers, special MP3 players, ear buds, headphones, yoga mats, scales, bloodpressure monitors and other products.