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Azione Sets Theme For 2014

Chester Springs, Pa.Azione Unlimited (AU), the education and buying group for custom retailers and integrators, has selected the term “Elevate” as its theme for 2014.

According to AU founder Richard Glikes, elevate reflects four goals for the organization: Raising labor prices and efficiencies; selling more expensive brands and models within these brands; improving the level of salesmanship; and implementing best practices that six AU committees are now developing.

“I’m a firm believer in goals,” Glikes said. “We’re going to elevate our game. These will be accomplished through the cooperation of our smart dealer members and dedicated vendor members. The result will be that the bottom line will ‘elevate.’That’s a very good thing.”