AVC Group Opens N.A. Headquarters


Carlsbad, Calif. - The AVC Group, marketer of the Aton, Elan Home Systems, Niles Audio, Sunfire and Xantech brands, has opened a 35,000-square-foot North American headquarters, here.

The headquarters, at 1969 Kellogg Ave., will handle all administration, finance, sales, marketing and support operations for the brands, according to Mark Terry, president of AVC Group.

  Research and development offices will be maintained in Lexington, Ky., and Marblehead, Mass.

Operational brand facilities in Miami; Lexington, Ky.; Sylmar, Calif.; and Snohomish, Wash., will be closed by the end of the year. Once the relocation is completed, it is expected that the AVC Group will initially employ a total of 120 people between its facilities in Carlsbad, Marblehead and Lexington.  

Terry emphasized that while this new business model shares many support resources, separate sales, training, customer service and product teams will remain dedicated to each brand.

"The move to a new centralized corporate headquarters will dramatically strengthen long-term inter-brand collaboration, while significantly improving the operational efficiencies of the group," Terry said.  "This is a move that will better enable our brands to develop the next-generation of complementary audio, video and control system solutions that bring new value and new opportunities to our dealers in both the residential and commercial markets." 


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