Carlsbad, Calif. –
The AVC Group, marketer of the Aton, Elan Home Systems, Niles Audio, Sunfire
and Xantech brands, has opened a 35,000-square-foot North American
headquarters, here.
The headquarters,
at 1969 Kellogg Ave., will handle all administration, finance, sales, marketing
and support operations for the brands, according to Mark Terry, president of
AVC Group.
Research and development offices will be
maintained in Lexington, Ky., and Marblehead, Mass.
Operational brand
facilities in Miami; Lexington, Ky.; Sylmar, Calif.; and Snohomish, Wash., will
be closed by the end of the year. Once the relocation is completed, it is
expected that the AVC Group will initially employ a total of 120 people between
its facilities in Carlsbad, Marblehead and Lexington.
Terry emphasized
that while this new business model shares many support resources, separate sales,
training, customer service and product teams will remain dedicated to each
brand.
“The move to a new
centralized corporate headquarters will dramatically strengthen long-term
inter-brand collaboration, while significantly improving the operational
efficiencies of the group,” Terry said. “This is a move that will better
enable our brands to develop the next-generation of complementary audio, video
and control system solutions that bring new value and new opportunities to our
dealers in both the residential and commercial markets.”
