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ASL Adds Naim To Its Brand Portfolio

Indianapolis — ASL Group, formerly Audiophile Systems, acquired Naim Audio North America, adding Naim to its brand portfolio after having recently added music-server brand Qsonix to its mix.

Naim North America is the distributor for Naim Audio and NaimNet in the U.S.

Thirty-year-old ASL is a sales management company that provides sales, service, training and other support to high-end specialty dealers and custom installers on behalf of high-performance home-theater and audio brands. Other brands in the ASL portfolio are Burmester, Cambre and Nottingham.

Key Naim employees in the U.S. will become ASL Group employees, including Chris Koster, sales VP for Naim Audio North America. Chris West in sales will also remain, and Dave Dever and Pat Flanagan will remain in charge of technical support and service but will relocate to ASL headquarters in Indianapolis. Logistics —  including billing, shipping, service and all other administrative matters —   will also move to Indianapolis.

In the case of Qsonix, ASL was appointed by Qsonix as its U.S. sales management company.

“ASL Group gives our brand and products a visibility edge with the best high performance dealers in the country,” said Koster. “And combining resources makes our service and dealer support even stronger.”