Alpine Forms New Aftermarket Group

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Torrance, Calif. - Alpine Electronics of America has reorganized its aftermarket business group, effective Jan. 1, 2010.

Steve Crawford has been named VP/ general manager, aftermarket business unit, and will lead the sales, marketing and product planning teams for North and South America.  

Crawford joins Alpine Electronics of America, Inc. from Alpine's headquarters in Iwaki, Japan, where he was responsible for global aftermarket business as general manager of the Alpine aftermarket department.

He will report to Jim O'Neill, sales and marketing executive VP, Alpine Electronics of America.

"The consolidation of sales, marketing and product planning under Steve will result in greater speed and flexibility to respond to market changes, and will strengthen Alpine's leadership in the industry," O'Neill said in a prepared statement.

Additional changes include the promotion of Mike Anderson to sales and marketing assistant VP.  Anderson, a 20-year veteran of the company, has held several key sales management positions at Alpine.  He now will be responsible for all aftermarket sales and will report to Crawford.  

Tom Yamasaki, product planning assistant VP; Jim Topalian, brand marketing manager; and Steve Brown, product marketing manager, all will report directly to Crawford.

Last week Glenn Ihrke, national sales VP of Alpine Electronics of America for the past 15 years and a 26-year veteran of the company, contacted industry members along with Alpine and said that he is leaving the company by the end of the year.


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