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The Silver Lining In Apple’s Core

On the surface, Apple’s third-quarter results were disheartening: Net sales down 15 percent in a second consecutive quarterly decline; lowered earnings; and iPhone shipments off by a scary 23 percent. Yet the company’s shares rose 7 percent after the numbers were released. Here’s why.

“For Apple bears, there was plenty to feast on in the company’s latest financial report. Revenue fell again-this time by 15%-the first time since 2002 that Apple has faced two straight quarters of shrinking sales. Shipments of Macs, iPads and iPhones were all below last year’s figures.”

Read More at Time