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Retailers Mount Counter Campaigns Against Amazon Prime Day

Electronics and appliance retailers including Best Buy, Office Depot, Newegg, Sears and JCPenney are holding special sales of their own today in order to blunt — and/or ride the coattails — of Prime Day.

“Now in its third year, Amazon Prime Day kicked off at 9 p.m. ET Monday and runs through Tuesday, July 11. The giant online sale-a-than has indeed become “a thing,” and it has spurred on an all-out race for shoppers’ dollars, with a host of other retailers hopping on the bandwagon-often with sales that start before Prime Day itself.”

Read More at Time