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Amazon’s Ingenious Scheme to Undermine Black Friday

With Amazon taking on Google as the No. 1 search method for buying products online, brick-and-mortar retailers face an uphill battle when it comes to competing with the site.

Depending upon your outlook, Black Friday is either a time-honored US shopping holiday or the miserable nadir of American consumer culture. Whichever lens you choose to view it through, there’s no denying that Black Friday is huge.”

Read More at Wired