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Amazon Plays Up ‘Prime Now’ For Christmas

Amazon has added 4,000 gift items to its limited Prime Now assortment as a solution to last-minute shoppers with access to the 1- and 2-hour delivery service.

“Over the years, Amazon has slowly but surely eliminated many of the big advantages of brick-and-mortar retail. Selection? Amazon wins. Price? Amazon often wins. But immediacy? Those damn-I’m-out-milk-and-toilet-paper moments? Not quite. That’s changing quickly. A year ago, Amazon introduced Prime Now, a service that offers a limited catalogue of goods available for one-hour or two-hour delivery.”

Read More at Recode