Amazon Adding More Dash-Button Brands, But Shoppers Aren't Biting

Amazon.com Inc. is doubling down on its Dash push-button ordering devices, getting consumer-products makers to invest in the gadgets even amid evidence that consumers are cool to them. The internet giant this week plans to announce it is adding dozens of new brands to its Dash buttons feature, according to documents reviewed by The Wall Street Journal and people familiar with the matter.
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Amazon is encouraging more manufacturers to deploy its Dash one-touch Wi-Fi ordering buttons, but estimates suggest that less than half of Dash households have ever used them.

"Amazon.com Inc. is doubling down on its Dash push-button ordering devices, getting consumer-products makers to invest in the gadgets even amid evidence that consumers are cool to them. The internet giant this week plans to announce it is adding dozens of new brands to its Dash buttons feature, according to documents reviewed by The Wall Street Journal and people familiar with the matter."

Read More at The Wall Street Journal

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