PMA Updates Mission Statement

Jackson, Mich. — Photo industry trade association PMA said Tuesday that its mission statement was expanded and refined by the board of directors, setting new objectives for member services, resources, and support.
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Jackson, Mich. — Photo industry trade association PMA said Tuesday that its mission statement was expanded and refined by the board of directors, setting new objectives for member services, resources, and support.

PMA’s new mission statement expands upon the previous “Promote the growth of the imaging industry” to add more specific objectives, including: “evolve the imaging business community worldwide by promoting innovation, marketing, technology and passion for photography.”

The statement changes resulted from the work of a committee comprised of PMA members: Gaby Mullinax of Fullerton Photographics in Fullerton, Calif.; Marsha Phillips of F-11 Photographic Supplies in Bozeman, Mont.; Jerry Sullivan of Precision Camera in Austin, Texas; and chaired by PMA past-president Allen Showalter of King Photo/Showalter Imaging Group in Harrisonburg, Va.

Included among the changes were a number of new plans for additional ways to help PMA members grow their businesses and to advance the industry as a whole, the association said in a statement.

This involves continuing the consumer facing Big Photo Show in various formats; the development of a Big Photo Show kit, which would help photo retailers host their own Big Photo Show events in local markets; continued support and development of certifications; social media programs for members; additional promotion of National Photo Month and the establishment of a National Photo Store Day; continued legal support; and ongoing work with other industry groups to help market and promote revenue generating aspects of photography.

“Our mission and focus must be clear and targeted to the industry needs of today. We recognize that the basic motivation in our industry is the passion for photography. Photography is not going away because technology has caused a paradigm shift; in fact, the passion is stronger than ever, because it’s more convenient to capture and share images than ever before in human history,” said PMA president Bill Eklund of Sharp Photo & Portrait, Eau Claire, Wis. “PMA, as the industry’s worldwide photo association, needs to help its members evolve by promoting innovation and technology; providing networking events like the PMA Conferences and PMA@CES to help our members with idea sharing and marketing their products and services; and fueling consumer passion for photography with information and education events like the Big Photo Show. We are excited to unveil our refined mission statement, and to offer these new and expanded resources and tools to our members.”

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