Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


TCL North Promotes Chris Luna To Vice President of Customer Advocacy

Luna to focus on improving and bringing premium experiences to consumers

TCL recently announced the promotion of Chris Luna to Vice President of Customer Advocacy for TCL North America. Luna will continue to improve the company’s service touchpoints and ensure that the premium experience TCL products deliver to consumers extends well beyond the purchase.

Previous to joining the TCL team in 2015, Luna held a number of operational leadership roles, most recently leading the global support operations for the Belkin, Linksys and Wemo brands at Belkin International.

Chris Luna, Vice President of Customer Advocacy, TCL

“TCL has been one of North America’s fastest-growing consumer electronics brands since 2014 and our ongoing success is largely contingent on the talent we keep. The steadfast focus on producing best-in-class devices is matched by unwavering commitment to supporting users and Mr. Luna plays a significant role in establishing that balance,” said Chris Larson, Senior Vice President, TCL in a statement. “From our award-winning TCL Roku TV to our award-winning customer advocacy team, it is no secret why TCL is recognized as a global powerhouse and one of the best brands in the market. But we can always do better and right now, more than ever, consumers are looking to companies that are both listening to and acting on their needs – the perfect time to strengthen our customer service arm.”

“Since joining TCL my priority has been to elevate our customer experience. By creating an environment where our team is empowered, equipped with the right tools, and support to do what is right for our customers, we have been able to execute continuously. I’m proud to say that the quality of service we deliver is just as superior as the products we make and that’s what is so crucial to our users,” said Chris Luna, Vice President of Customer Advocacy, TCL in a statement. “Our customers are doing their part by staying in their homes during this pandemic, so we want to do our part in making sure their TCL products are making life more enjoyable,” said Luna. “TCL’s goal has always been to help customers get the most value from their products and we plan to deliver on that even during times of crisis.”

About TCL
TCL produces a lineup of award-winning televisions, audio products, mobile devices, and appliances, taking pride in delivering meaningful experiences by combining thoughtful design and the latest technology. Visit for more information.

See also: TCL Teases Flexible AMOLED Smartphone Prototypes