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Petra Industries Welcomes Lauren Morris As Vendor Business Manager

Morris to expand vendor base in smart home and security categories

Lauren Morris, Vendor Business Manager, Petra Industries

Petra Industries has added retail industry veteran Lauren Morris to its roster as Vendor Business Manager. Morris comes to Petra with over 14 years of experience in the retail industry and a proven track record of driving sales growth, optimizing product assortments, and creating strong vendor relationships.

“We’re very excited about Lauren joining our merchandising team,” said Vice President of Merchandising Laura McNew. “Lauren will be leveraging her extensive retail experience to bring fresh perspectives and innovative strategies to our distribution business at Petra. Her insights into retail analytics and vendor partnerships will be invaluable as she works to support and expand our vendor base in the Smart Home and Security categories.”

“I am extremely excited to bring my experience and corporate relationships to Petra,” said Morris. “I look forward to the challenge of finding new opportunities to grow sales and expand the company’s portfolio. Everyone at Petra has been extremely supportive and welcoming. I am grateful to be a part of such a great company.”

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About Petra
Petra is the industry’s consumer technology authority—distributing products for more than 500 brands. They bring tens of thousands of top name-brand products to tens of thousands of retail/e-tail partners. Founded in 1985 with a focus on and passion for accessories, Petra serves markets with products from categories like smart home tech, gaming, outdoor tech, and more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country. Petra is a member of CTA and CEDIA.

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