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Peter Boutros Appointed As Howard’s CEO

Boutros to position the company for a new era of Howard’s omnichannel growth

Peter Boutros

Howard’s board of directors has announced the appointment of Peter Boutros as the Southern California independent appliance/TV/mattress retailer’ CEO. Boutros will also join the company’s board of directors.

“Peter’s an accomplished executive with a strong record in C-suite leadership roles and deep general management experience at Kenmore/Craftsman/Diehard, Disney, and Nestle. He is the right leader for this time at Howard’s,” said Kent Baker, Howard’s Chairman of the Board in a statement. “He brings a fresh outlook, deep industry knowledge and strategic guidance to the company.”

As CEO, Boutros will position the company for a new era of Howard’s omni-channel growth focusing on providing exceptional service and value, seamless buying journeys and building unassailable customer engagement and loyalty.

Boutros’ career on senior executive teams at world-class companies such as The Walt Disney Company, Kenmore/Craftsman/Diehard, and Nestle has allowed him to build a wide range of skills and experiences. His extensive background has been instrumental in driving company success, beginning with his start in product development, marketing and sales and sourcing and operations.

Over time, Boutros moved into positions leading branded consumer product and technology companies, and national and global leadership roles in general management, brand and marketing activation, R&D, and building strategic alliances and partnerships.

“Howard’s is an iconic retailer in Southern California, integrated with the local communities through our product experts in each store. I take great pride in joining the dedicated leadership team and continuing to build upon the company’s reputation for exceptional service and value built over the past 75 years,” said Boutros. “I look forward to working with all our employee-owner professionals and vendor partners to support Howard’s efforts in maintaining its position as the #1 independent appliance retailer in Southern California.”

For more information about Howard’s, visit

About Howard’s
Howard’s was founded in 1946 in Los Angeles County, California. Due to the Company’s focus on customer satisfaction, the business has grown over the past 76 years to become Southern California’s premier independent appliance/TV/mattress retailer. In 1976, Howard’s became a 100% employee-owned company, affirming the company’s confidence in its team and its ability to ensure ongoing customer retention and engagement. With knowledgeable product experts, the highest levels of service, the best brands with an expansive array of products, and 17 locations in Los Angeles, Orange, San Bernardino, and Riverside Counties, Howard’s goal is to help consumers simplify their experience to purchase great products for their homes.

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