NBCUniversal CEO Steve Burke will serve as the C Space keynoter at CES 2016, the Consumer Technology Association (CTA) announced.
The C Space Keynote, presented by MediaLink, is slated for 2 p.m., Thursday, Jan. 7, 2016, at the Westgate Theater. It will include an exclusive interview with Burke moderated by Michael E. Kassan, chairman and CEO of MediaLink, immediately followed by a panel discussion moderated by Wenda Harris Millard with top media and marketing leaders.
CES will be held Jan. 6-9, 2016, in Las Vegas. It is produced by CTA, which has officially changed its name from the Consumer Electronics Association.
The session will explore the intersection of devices; the content that lies beneath, within or over-the-top of these devices; and the one inevitable truth that that remains: pipes need content and content needs pipes, according to CTA.
“This is the year for content at CES and we are thrilled to welcome visionary leader Steve Burke to the CES stage to share his insights on the synergies that exist between technology and content and how the media and advertising industries are transforming to deliver superior products and services,” said Gary Shapiro, president and CEO, CTA. “From increased interaction to the ability to deliver precisely targeted messages across platforms, our C Space Keynote will explore how companies are embracing new ways to reach audiences.”