A Mobile World Congress trade show will take place in the U.S. for the first time, the GSMA (Groupe Speciale Mobile Association) announced.
Held in partnership with CTIA, GSMA’s Mobile World Congress Americas 2017 will be held Sept. 12-14 at the Moscone Center in San Francisco. The theme for the inaugural show, which is geared toward the mobile telecom industry, will be “The Tech Element.”
Show organizers said they expect more than 1,000 companies to participate and over 30,000 attendees.
The show will feature keynotes, conferences and summits that focus on consumer IoT, connected vehicles, virtual reality and technology in media, among other topics.
“We are very excited to be launching Mobile World Congress Americas, our first large-scale event addressing North, Central and South America, with our partner CTIA,” said Michael O’Hara, GSMA chief marketing officer, in a statement. “Mobile World Congress Americas will highlight innovation in areas such as 5G and next-generation networks, the Internet of Things (IoT), and the intersection of mobile with entertainment, content and media.”
“We’ll also look at how mobile technology is transforming entire industries, providing new levels of productivity and efficiency for enterprises in sectors from automotive to health to utilities and beyond,” O’Hara continued, “as well as the positive impact that mobile is having for billions of people around the world.”
Companies already confirmed include AT&T, Ericsson, Huawei, Nokia, PayPal, Qualcomm, Samsung, Sprint, TracFone Wireless, Verizon and ZTE.
GSMA is a member group for the mobile operating industry, representing nearly 300 companies. It produces the Mobile World Congress shows in conjunction with CTIA, an association that represents the U.S. wireless communications industry.
The flagship Mobile World Congress takes place annually in Barcelona and will be held Feb. 27-March 2 beginning later this month.