Chicago – Industry veteran Sam Dattalo has joined Maxxsonics as its national sales manager to help manage the company’s growing business categories and customer base.
Alden Stiefel, CEO/president of Maxxsonics, said in a statement that Dattalo will also focus on new business growth in MB Quart personal audio with the QUB, Bluetooth speaker products, the expanding line of the MB Quart power sports and marine category, as well as new MAP policies across all brands implemented at International CES earlier this year.
Stiefel commented, “Sam is an impact player that has a high energy, product experienced, professional style. [He] will be a valuable resource in helping drive our partners’ business strategies with Maxxsonics brands and products.”
Dattalo joins Maxxsonics with more than 30 years of consumer electronics experience. Most recently, he was principle of Spectrum Sales, a Midwest manufacturer’s rep firm. For 13 years, Spectrum Sales was focused on 12-volt specialty brands and specialty retailers throughout the Illinois and Wisconsin regions.
Ted Henricks, sales and marketing VP, said, “Sam is going to be a great addition to our team, spending his time working on the specialty retail channel and with our distribution customers.”
Dattalo noted, “My experience as a marketing representative has provided me a keen insight to the independent reps’ needs from a factory. Our goal is to provide the field with the needed tools and information required enabling Maxxsonics to be their premier line. We offer an incredible stable of goods and services where everyone can make more money.”