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IFA Slates Rival Event To CES Asia

IFA is taking on CES Asia in a battle for the Chinese market.

The inaugural Consumer Electronics China (CE China) trade show, sponsored by Messe Berlin, will take place at the Shenzhen Convention and Exhibition Center April 20-22, 2016, three weeks before the second annual CES Asia event, in Shanghai, put on by the newly renamed Consumer Technology Association (previously the Consumer Electronics Association).

Messe Berlin said CE China will have a maximum capacity of 30,000 square meters of exhibition space for the inaugural event.

“Pre-bookings have been very brisk, so we already had to set an upper limit for the booth size available to each company,” said Jens Heithecker, executive director of IFA at Messe Berlin.

CE China has the support of Shenzhen’s Economy Trade and Information Commission and the city’s administration, Messe Berlin said. Leading Chinese retailers like Alibaba and Gome are also backing the concept, while other leading retailer groups have signaled their support, according to the trade group.

IDG, a leading Chinese publisher focusing on consumer electronics, will be a long-term strategic Partner of CE China.