Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


BMW’s Oliver Zipse Joins CES 2023 Keynote Schedule

Automotive set for record year at CES

Oliver Zipse, Chairman of BMW AG

CTA announced Oliver Zipse, Chairman of BMW AG, will deliver a pre-show keynote address at CES 2023. Zipse joins CEOs from John Deere and AMD as part of the keynote lineup at CES and will showcase how the future of mobility can merge the real and virtual worlds, and present BMW’s vision of the ‘ultimate digital driving machine’.

“We are thrilled to welcome BMW Group to the keynote stage,” said Gary Shapiro, President and CEO, CTA. “Under Oliver’s leadership, the company is expanding the definitions of mobility and reshaping the automotive industry, while embracing a more sustainable circular economy model for manufacturing.”

BMW’s keynote address will be live in Las Vegas at 8 p.m. PST on Jan. 4, 2023, in the Pearl Theater at The Palms and is part of the larger mobility story at CES 2023.. The automotive sector will be bigger than ever, with nearly 300 exhibitors in a sold-out West Hall. The exhibits in West Hall will cover almost 25% more floor space than 2022, featuring the latest in self-driving tech, electric vehicles and personal mobility devices.

Owned and produced by CTA, CES 2023 will take place in Las Vegas on Jan. 5-8, 2023 with Media Days taking place on Jan. 3-4, 2023. Attendees will experience new technologies from global brands, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees.

The show will highlight how innovations in sustainability, transportation and mobility, digital health, the metaverse and more are addressing the world’s greatest challenges. Audiences will hear from industry experts during live keynotes, including leaders from John Deere, AMD and BMW.

You can learn more at

About CES:
CES is the most influential tech event in the world – the proving ground for breakthrough technologies and global innovators. Owned and produced by the Consumer Technology Association (CTA), CES features every aspect of the tech sector. CES 2023 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2023.

See also: CES 2023: On Track To Exceed 2022 By 40%