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CEA Devises 4K Logos For Manufacturers

Arlington, Va. — The Consumer Electronics Association (CEA) announced new logos to designate 4K Ultra HD TVs, monitors and projectors.

As developed by CEA’s Ultra HD Communications Working Group and approved by CEA’s Video Division Board, the logos are designed to assist consumers in identifying 4K Ultra HD products in the marketplace.

The logos will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities. Two logos will be made available for use — 4K Ultra HD and 4K Ultra HD Connected — mirroring CEA’s voluntary characteristics, which were designed to address various attributes of picture quality, help move toward interoperability, and provide clarity for consumers and retailers alike, the association said.

CEA also announced its Video Division Board approved the use of 4K Ultra HD as terminology to be used by CEA to describe the emerging category of display products with more than 8 million pixels — four times the resolution of FullHD. This updates the terminology adopted by CEA in October 2012 to provide more consistency across the market.

“The new logos mark another important milestone as the inevitable evolution to 4K Ultra HD continues,” said CEA president/CEO Gary Shapiro. “These logos and consistent nomenclature will help consumers navigate the 4K Ultra HD marketplace and assist them in having a great experience at retail and at home.”

CEA said it is currently developing a licensing agreement for manufacturers who use the new logos.

In July, CEA upwardly revised its sales forecast for 4K Ultra HD. CEA projects unit shipments of 4K Ultra HD displays to reach 800,000 in 2014 — a marked increase over its initial forecast of 485,000 units — earning $1.9 billion in revenue, a 517 percent increase over the 2013 total. Revenue from 4K Ultra HD displays is projected to exceed $5 billion in 2015.

To acquire the logo for print or